The Good News Campaign is a response to the harsh economic reality people have been subjected to in Nigeria. It mirrors the reality of the consumers we serve.
Good news takes on a complex shade—every silver lining is overshadowed by a heavy cost which in the current economy can make anyone pensive. This campaign spotlights how lack of funds can dim one's hope and the excitement of good news while promoting our loan product.
This professional campaign titled 'Good News Campaign ' was published in Nigeria in August, 2023. It was created for the brand: Aella, by ad agency: Arden & Newton. This Design and Digital media campaign is related to the Finance industry and contains 3 media assets. It was submitted 4 months ago.
Agency: Arden & Newton BMC, Lagos, Nigeria
Creative Director: Perez Tigidam
Art Director: Cherish Edet
Copywriter: Agoi Iyanuoluwa
Strategist: Olusola Favour/Agoi Iyanuoluwa