The values of Pathkind Labs are deeply rooted in the concept of creating positive change. Guided by this belief, purposeful endeavours have left their mark on both healthcare and societal norms. In the latter realm, Pathkind Labs have successfully challenged stereotypes, taboos, and stigmas, reshaping narratives and paving the way for open-minded conversations under the property #HumFarakNahiKarte.
In our pursuit of raising awareness about discrimination against North Eastern individuals, our campaign has highlighted the challenges that profoundly impact the local population in India.
This professional campaign titled '#BreakTheSilence' was published in India in August, 2023. It was created for the brand: Pathkind Labs, by ad agency: Social Panga. This Content and Digital media campaign is related to the Health industry and contains 6 media assets. It was submitted 4 months ago.
Brand: Pathkind Labs
Marketing Agency: Social Panga
Senior Copywriter: Prahaas Srivastav
Art Director: Vipin Mohan
Account Management: Malavika Varma, Naina Chamyal