American Hot dog
Dinkel Toast
Korner Toast
Korner Toast
Description
Golden Toast Campaign ® — Germany
This project is a conceptual campaign created for Golden Toast, a German brand specializing in toast bread and hot dog buns.
The campaign slogan,
“Dein Frühstück kennen. Deinen Lifestyle verstehen.”
(Knowing your breakfast. Understanding your lifestyle.)
captures the brand’s understanding of different daily routines, whether it’s a calm, health-focused morning or a quick, satisfying meal on the go.
Visually, the designs focus on natural light, warm tones, and clean compositions inspired by real German homes and everyday moments. The products are presented honestly, without exaggeration, allowing texture, freshness, and simplicity to take the lead.
The campaign consists of three key visuals, each representing a distinct lifestyle moment, aim to communicate trust, familiarity, and the idea that Golden Toast naturally fits into different daily routines.
This student campaign titled 'Golden Toast | Knowing your breakfast' was published in Germany and Multinational Europe in November, 2025. It was created for the brand: Golden Toast, by ad school: Freelance. This Design and Digital media campaign is related to the Food industry and contains 4 media assets. It was submitted about 2 hours ago by Graphic designer: Naira Abdellatif.
Credits
Art Director: Naira Abdellatif
https://www.behance.net/nairaabdellatif
