Build your school year, one brick at a time.
Ready, set, build your school journey.
Carry creativity with you, wherever school takes you.
Creativity lives in every tool, ready for every school day.
Build your school. Build your future.
Brick by brick, the school day is ready to roll.
Description
his campaign concept reimagines a Back to School experience through the playful visual language and spirit of LEGO. It brings together creative design exploration and innovative visual execution to celebrate the excitement of returning to school.
By combining imaginative storytelling with dynamic design elements, the project positions LEGO as a joyful companion for children, students, and families during the new school year. The visuals highlight LEGO’s role in inspiring creativity, curiosity, and fun through educational moments and everyday school experiences.
Designed for social media and digital platforms, the campaign emphasizes bold, engaging graphics and a vibrant tone that reflects both childhood wonder and the optimism of fresh beginnings.
This student campaign titled 'Back to School with LEGO Style' was published in United Arab Emirates in August, 2025. It was created for the brand: Lego, by ad school: Mohamed Samir Studio. This Design, OOH Outdoor, and Print media campaign is related to the Electronics, Technology and Gaming industries and contains 6 media assets. It was submitted 1 day ago.
Credits
Advertising Agency: Mohamed Samir
Art Director: Mohamed Samir
Copywriter: Mohamed Samir
