Description
In Germany, a popular nickname for McDonald’s is „Goldene Möwe” - the Golden Seagulls. It probably goes back to the “Golden M”, which is the logo of McDonald’s. If you look at it with a little imagination, it looks like a seagull on the horizon. When McDonald’s Germany was to promote their Filet-o-Fish® sandwich, we saw it as an excellent opportunity to celebrate this cultural insight and bring it to life in playful and product relevant way.
This professional campaign titled 'Golden Seagulls' was published in Germany in February, 2024. It was created for the brand: McDonald's, by ad agency: Scholz & Friends. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted 11 months ago.
Credits
Advertising Agency - Scholz&Friends
Chief Creative Officer - Matthias Spaetgens
Chief Creative Officer - Christian Kroll
Managing Executive Creative Director - Jens Petter Waernes
Art Director - Matteo Pozzi,
Art Director - Wanslez Quaresma
Art Director - Hannes Hansen
Art Director - Martin Keipert
Copywriter - Paolo Bartalucci
Copywriter - Jost Kaehler
Managing Director Consulting - Steffen Behrends
Client Service Director - Maik Hansel
