Description
McDonald’s South Africa is celebrating its 30th anniversary with a new brand film that reimagines the iconic Golden Arches as a warm, magical beam of happiness. Conceptualised by the creative team at TBWA Hunt Lascaris JHB and directed by Paolo Grippa (Slim) at Darling Films South Africa, the spot transports everyday South Africans from mundane or frustrating moments into uplifting scenes of joy, capturing the brand’s longstanding promise to “make happy happen.”
This professional campaign titled 'Golden Arches (Director's Cut)' was published on November 27, 2025. It was created for the brand: McDonald's, by ad agencies: TBWA and TBWA\Hunt\Lascaris. This Film medium campaign contains 1 media asset. It was submitted 28 days ago by Mr: Greg De Gidts of Darling .
Credits
Brand Team
Group Marketing Director: Krean Maistry
Marketing Manager: Nkuli Dlomo
Brand Manager: Mpho Dibakwana
Agency Info
Agency: TBWA Hunt Lascaris
Agency Managing Director: Karabo Denalane
Chief Creative Officer: Carl Willoughby
Executive Creative Director: Shane Forbes
Creative Director: Greig Watt, Brendan Jack
Agency Art Director: Greig Watt
Copywriter / Scriptwriter: Brendan Jack
Agency Producer: Sandra Gomes
Account Management
Business Director: Kaylynn Smith
Business Unit Director: Sheharazaad Allie
Strategist: Sheldon Zoghby, Kendal Zoghby
Media Agency: OMD
Production Info
Film Production Company: Darling Films
Director: Slim
Executive Producers: Melina McDonald & Lorraine Smit
Producer: Anastasia Tsobanopulos
DOP: Jason Prins
PM: Robyn Palmer
Art Director: Wendy Fredrikkson
Wardrobe Stylist: Pierre Vienings
Grips: Nasmie Majiet
Rigging: All Rigging, Adam Liebenberg
Gaffer: Oliver Wilter
Hair & MU: Jess Le Clos
Unit Manager: Mike Begg
Talent: James Stoffberg, Aaliyah Savahl, Yonda Xhego, Luyanda T, Khanya Kerwath, Thendai Gava, Maggie Gericke, Eben King, Victor Wulana, Daniel Levi Thomas
Post Production Info
Editing Company: Mushroom Media
Offline Editor: Warwick Allan
Post Production Facility (Online): Blake FX
Colourist: Terry Simpson, Blacksmith TV
Online/VFX Artist: Blake Prinsloo, Alain de Klerk
Audio
Music / Sound Composition: Tiger Fight, Chris Snyman, Ammo Moses
Sound Designer: Lorens Persson
Recording Studio: Sterling Sound
Sound Engineer: Lorens Persson
