Description
Developed in partnership with Anomaly, the Super Bowl campaign stems from the growing frustration consumers feel with excessive food delivery fees, positioning Grubhub as the brand willing to “eat the fees” on orders over $50.
As the original food delivery website, Grubhub has always centered its business around food. However, in recent years, the barrage of fees across the category has grown increasingly out of control, often overshadowing the experience itself. In the :30 hero film, the story unfolds during a bizarre and dramatic dinner party, where a theatrical cast of guests dine together in an opulent setting.
Lending his signature visual style and tone, Lanthimos transforms the formal meal into an unsettling and darkly humorous experience, building tension with a track from his frequent musical collaborator, and Oscar-nominated composer, Jerskin Fendrix. As the meal reaches its conclusion, the waiter serves the final course, the fees. One guest asks, “Who will eat the fees?” The camera pans to reveal George Clooney, who calmly and heroically declares that Grubhub will eat the fees. The tension breaks as the guests erupt in celebration and shock, chanting Clooney’s line and reinforcing the brand’s promise.
The campaign airs nationally during the Super Bowl on February 8, 2026 on NBC.
This professional campaign titled 'Grubhub Will Eat the Fees' was published in United States in February, 2026. It was created for the brand: GrubHub, by ad agency: Anomaly. This Film medium campaign is related to the Delivery Services industry and contains 2 media assets. It was submitted 6 minutes ago.
Credits
Anomaly:
Josh Fell - Chief Creative Officer
Drew Burton - Creative Director
Lucy Logan - Creative Director
Laura Beck - Associate Creative Director
Ryan Siepert - Associate Creative Director
Erika Madison - Head of Production
Olivia Edgren - Executive Producer
Dani Vargas - Head of Business Affairs
Maureen Doyle - Senior Business Affairs Manager
Khara Wagner - Chief Executive Officer
Finnian O’Neill - Managing Director
Jake Thelen - Business Director
Chris DeLuca - Account Executive
Will De Lannoy - Global Head of Comms
Amanda Feve - Chief Strategy Officer
Nikki Cuerdo - Strategy Director
Chris Greve - Head of Creative Operations
Grubhub:
Howard Migdal - Chief Executive Officer
Marnie Kain - VP, Head of Brand Marketing
Christopher Krautler - Director, Brand Marketing & Consumer Communications
Aarti Rishi Shapero - Brand Marketing Manager
Yung Savolainen - Head of Production & Creative Operations
Jasmine Sharpe - Director of Creative & Studio
Noora Manchanda - Art Director
Superprime:
Yorgos Lanthimos - Director
Robbie Ryan - Director of Photography
Arthur de Borman- Production Designer
Jennifer Johnson - Wardrobe Stylist
Torsten Witte - Hair Stylist & Makeup Artist
Lara Manawaring - Casting Director
Rebecca Skinner - Managing Director / Executive Producer
Michelle Ross - Managing Director
William Green - Line Producer
Matt Sanders - Head of Production
Masha Chernitskaya - Associate Producer
Post Production:
Shane Reid - Editor
Jerskin Fendrix - Music Composer
Johnnie Burn - Sound Designer
Greg Fisher - Colorist
