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Bradesco

Dancebook Brasil

Agency: Lovely

Description

For over a century, dances around the world have been recorded in notation, much like music. However, Brazilian dances have never had such formal records. Reinforcing its commitment to valuing national culture, Bradesco, one of Brazil’s largest financial institutions, now announces the launch of “Dancebook Brasil,” an unprecedented project developed in partnership with choreographer Carlinhos de Jesus.

The initiative marks a historic moment by documenting, for the first time, traditional Brazilian dance rhythms through choreographic scores using the Benesh Movement Notation, an international system widely used in European ballet.

Created by Lovely, a creativity-first agency within Grupo Dreamers, Dancebook Brasil comes to life both as a physical book and across digital platforms. A team of choreographers, dancers, and specialists - under the curation and supervision of Carlinhos de Jesus, renowned Brazilian dancer and choreographer, widely recognized for his influence on samba and ballroom dance - translates movements from dances such as samba, frevo, toada, and chula into written notation.

Present across different regions of the country, these rhythms are also deeply connected to cultural territories supported by Bradesco, including Carnival (Brazil’s most iconic cultural celebration, known for its vibrant parades, samba, and street festivities), the Parintins Festival (one of Brazil’s largest folkloric festivals, held in Amazonas, famous for the vibrant rivalry between Boi Garantido and Boi Caprichoso), and the Acampamento Farroupilha (one of the largest celebrations of gaúcho culture in Brazil, held in Rio Grande do Sul to honor regional traditions, history, and the Farroupilha Revolution), reinforcing the project’s link to Brazil’s living cultural expressions. Videos detailing the entire process of translating movements into Benesh notation will be available on the bank’s social media channels.

The translation process also relies on the technical and curatorial work of a French choreologist specializing in Benesh notation, responsible for marking movements, systematizing sequences, and producing each choreographic score. This is a rare and highly specialized practice: there are only a few choreologists worldwide capable of writing this type of notation, further highlighting Dancebook Brasil’s uniqueness and relevance from artistic, academic, and historical perspectives.

Beyond the scores, the more than 150 pages of Dancebook Brasil feature photography by Maurício Nahas, Brazilian photographer known for capturing cultural expressions and visual narratives across art, fashion, and documentary contexts, and in-depth texts about each dance, its cultural context, and choreographic characteristics, preserving artistic expressions from different regions of Brazil. The publication is a luxury edition filled with special pages, with even its layout designed to make the text “dance” throughout the book.

Carlinhos de Jesus highlights the initiative’s historical significance in transforming dance, traditionally passed down through oral and physical expression, into a formal and universal record: "Dance takes center stage with this initiative by Bradesco, which brings us, through this book, the long-awaited recognition and visibility. What once lived only in the body now exists on paper. May many more books and projects like this come!"

With a special print run, the book was created to be part of the collections of major dance institutions around the world, including the Royal Academy of Dance in London, placed alongside classical ballet scores. The project positions Brazilian dance within formal systems of documentation and preservation while helping to elevate national culture and expand its recognition on a global scale.

This professional campaign titled 'Dancebook Brasil' was published in Brazil in April, 2026. It was created for the brand: Bradesco, by ad agency: Lovely. This Integrated medium campaign is related to the Education industry and contains 2 media assets. It was submitted 7 minutes ago.

Credits

Agency: Lovely

Client: Bradesco
Client Approval: Renato Camargo, José Maurício Lilla, Ricardo Fernando Sousa Moreira, Letícia Nascimento Costa Cruz and Lucas Fernandes Sant’Anna

Title: Dancebook Brasil

Grupo Dreamers CCOs: Rodrigo Almeida and Rafael Gil
ECD: Daniell Rezende
Head of Art: Doug Reis
Creative Directors: Guilherme Cruz and Giulio Beloto
Creative Team: Luana Grybosi, Thales Contri, Lais Delcelo, Mariana Ledo and Camila Melchiades
Planning: Filipe Leonardos, Arissa Oliveira, Ariane Carmo and Victoria Gastaldello
Executive Director: Paulinha Fernandes
Account Director: Karina Ribeiro
Account Supervisor: Suelen Guijarro
Head of Production: Camila Naito
Production Manager: Fernanda Britto
Special Projects Producer: Laiane Leão
Print Production: Bruno Werner and Daniel Soriano
Final Artwork: Paulo Carmo
Image Retouching: Carlos Batalha and Eduardo Prado
Project Managers: Julia Bernardes and Aurora Blota
Content: Carol Caixeta, Vanessa Corazza and Thalita Froes
Media: Artur Martins and Brenda Califano
Curator: Carlinhos de Jesus
Choreologist: Johanna Classe

Dancers:
Paula Penteado
Caduh Santos
Bruno Greta
Guilherme Rienzo
Talita Passos
Choreographers:
Chris Brasil
Deca Madureira
Guilherme Rienzo
Talita Passos

Rehearsals: Casa de Dança Carlinhos de Jesus
Photo Production Company: Notorious Creative Producer
Director of Photography: Maurício Nahas
Production Director: Fernando Machado
Production Coordinator: Nicolle Guimarães
Production Assistant: Giulia Custodio
Set Design: Scena d7 Cenografia
Beauty: Sol Santos Rocha
Beauty Assistant: Angélica Gomes
Manicurist: Márcia Maruyama
Stylist: Gi Macedo
Styling Assistants: Fabrício Maia, Liz Lara, Olívia Barbosa and Giusepe França
Making Of: Thiago Sanz
Catering: Água de Flor
Photography Assistants: Raffaella di Guimarães, Victoria Cavalcante, Paulo Marinuzzi, Renato Zimmermann
Photography Equipment: 3T, Plural, 513 and 22
Video Production: Hefe.Studio – Dance Shorts
Film Director: Vitor Manon
Executive Producer: Karine Reis
Production Assistant: Wes
Director of Photography (DOP): Raphael Savelkoul
1st AC: Thiago Meira
2nd AC: Vic Sales
Grip: Jailson Lessa
Gaffer: Gustavo Lessa
Electric Assistant: Paulo Renato
Post-Production (Video)
Post-Production & Finishing Supervisor: Raphael Savelkoul
Editing: Raphael Savelkoul and Thiago Motta
Color Grading: Lucas Silva Campos
Motion Design: Edu Martins
Camera Equipment: EliteCam and MR Locadora
Road Filmes – Content & Interviews
Executive Producer: JP Costa Braga
Cinematographer: Renan Portela
Cinematographer & Editor: Murilo Kugler
Cinematographers: Victor Naville, Thiago Nascimento and Lucas Sassá
Music Production: Rafael Sena
Raw Audio – Film Score
Music Direction: Hilton Raw
Music Production: Hilton Raw, Fernando Forni, Ricardo Pinda and Rogerinho Pereira
Sound Design & Mixing: Enrico Maccio and Philip Braunstein
Executive Production: Carol Peternelli
Coordination: Robério Barbosa

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