McDonald’s X Banksy
The Shredding Animosity meme generated a movement. Being the first brand that reacted to Banksy's activation allowed us to take a crucial moment for culture and make it relevant for McDonald's. A simple post at the right time organically generated more than 83 million impressions, pulling the trigger on a swarm of user-generated content and social mentions.
This professional campaign titled 'Going Once, Going Fries, Gone' was published in Malta in October, 2018. It was created for the brand: McDonald's, by ad agency: TBWA. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: TBWA\ANG, Gzira, Malta
Senior Creative Director: Richard Agius