Go the Distance
Description
Today, Coca-Cola is debuting a new fan-centric 360-degree fall sports marketing campaign showcasing how Coca-Cola and Coca-Cola Zero Sugar are helping refresh fans of all kinds, so they can pour their energy into every moment and get back in the game.
Fan Work Is Thirsty Work: To continue to celebrate the “Best Fans Ever,” Coca-Cola is tackling the mighty thirst of college football fans by bringing the great taste of Coca-Cola and Coca-Cola Zero Sugar to campuses across the country this fall.
Go the Distance: The new fall football TV creative titled, “Go the Distance,” celebrates the passion, energy and commitment of those doing the thirstiest work—away team fans. The TVC spot will run throughout the college football season on ABC, NBC, FOX, FS1, BTN, TNT, ESPN, ESPN2, TNT, TBS, TRUTV and across social and digital platforms.
THE CAMPAIGN: Additional elements that will run as part of the campaign include:
On-Pack & In-Stadium: The Coca-Cola and Coca-Cola Zero Sugar on-pack promotion will take fans to coca-cola.com/us/en/offerings/fan-work/football where they will have the chance to win prizes including custom merch, gift cards or even an all-expense trip paid to see their favorite team play! Fans can also order Coca-Cola or Coca-Cola Zero Sugar at participating stadium food service stations to receive an exclusive Coca-Cola fall football cup or scratch card for another chance to win prizes.
Onsite Experiential Activations: To celebrate fans and the most energetic fanbases across the country, the Fan Work is Thirsty Work Tour will visit 53 different partner school campuses throughout the college football season.
THE CREATIVE: The TVC spot features several of Coca-Cola’s NCAA partner schools, spotlighting the passionate fandom of an away fan’s journey—from the road to their seat—and the refreshing role Coca-Cola and Coca-Cola Zero Sugar play along the way.
This professional campaign titled 'Go the Distance' was published in United States in August, 2025. It was created for the brand: Coca-Cola, . This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) and Sports industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Client
Coca-Cola
Shakir Moin Chief Marketing Officer, Coca-Cola North America Alexander
Ames Senior Director of Content & Creative Excellence Briona Stewart Senior
Manager, Creative Strategy & Content Jennifer Kramer Senior Manager,
Creative Production Taiye Ojomo Sr. Creative Project Manager
Anne Carelli Sr. Manager, Sports & Entertainment Kirstin Dorsch STA -
Coca-Cola TM Creative Team, North America
Agency
Cartwright
Keith Cartwright Founder & CCO
Nate Ripp Creative Director
Clelia Hernandez Sr. Art Director
Stewart Poindexter Sr. Copywriter
Andrew Loevenguth Head of Integrated Production Paige
Bryant Sr. Integrated Producer
Marie Massat Head of Brand
Michelle Finelli Group Account Director
Corey Mack Account Director
Kylee Cologgi Account Executive
John Graham Head of Strategy
Hannah Avery Senior Strategist
Film Production
Superprime
Michelle Ross Founding Partner
Matt Sanders Head of Production
Diego Contreras Director
Larkin Seiple Director of Photography
Jon Dawes Line Producer
Editorial
Cartel
Middy Editor
LaurenBleiweiss Managing Director Viet-An
Nguyen Executive Producer Erin Bates Producer
Jill Sarao Assistant Editor
Color
Trafik
Dimitri Zola Colorist
Hugh Copeland Producer Robert Owens
Managing Partner
VFX / Conform
A52
Andres Barrios Creative Director Dan Ellis Flame
Artist Richard Hirst Flame Artist Gizmo Rivera
Flame Artist Kevin Stokes Flame Artist Matthew
Monteleone Flame Artist Adrian Grey CG Artist
Chris Clyne CG Artist David Hyatt CG Artist
Dustin Mellum CG Artist Joe Paniagua CG Artist
Joe Chiechi CG Artist Michael Bettinardi CG
Artist Alex Villabon Nuke Artist Peter Murphy AE
Artist Anna Tran Producer Zach Wakefield Head
of Production Chris Harlowe Executive Producer
Eve Kornblum Managing Director
Mix / Sound
Lime Studios
Jeff Malen Mixer
Susie Boyajian Executive Producer Victoria
Cortez Assistant Mixer
Music
Crystal Creative
Chad North Executive Producer Tommy Phelan
Founder, ECD JPNH Composer
