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Description
A series of four expressive mists designed to be worn alone or layered to create your own signature scent. Lightweight, hydrating formulas leave skin feeling soft and moisturized. The campaign says it all. Photographed by Stuart Winecoff, Creative Direction by NeeL Majumder, the cast, including May Carter, Melvyn Reiningi, and Valentin Humbroich, pose in drenched tanks, underwear, and Calvin Klein’s iconic denim.
This NSFW professional campaign titled 'Mist is the new Skin' was published in United Kingdom and United States in August, 2025. It was created for the brand: Calvin Klein, by ad agency: Image Work. This Digital and Film media campaign is related to the Beauty and Personal Accessories industries and contains 1 media asset. It was submitted 4 months ago by Majumder: Neel of Image Work.
Credits
Advertised brand: Calvin Klein
Advert title: Mist is your new skin
Advertising Agency: Calvin klein Inhouse, Image Work
Executive Creative Director: Neel Majumder
Model: May Carter, Melvyn Reiningi, Valentin Humbroich
Photography : Stuart Winecoff
