Description
British kitchen appliance manufacturer Kenwood has unveiled a new social-first global campaign to launch its new compact Go Collection. The push was developed in partnership with M&C Saatchi UK.
Although many young people have a growing passion for food, they often have limited space in the kitchen as they’re living in flatshares or small rentals. This inspired Kenwood to create the new compact Go Collection: three products that have been designed to give cooks more space for creativity in the kitchen.
To drive awareness and sales of the new range amongst a Gen Z audience, M&C Saatchi has partnered with Kenwood to create a campaign which reveals a series of fortuitous events, showing how the compact Go Collection can turn a small ingredient into a “make it big” success story.
In two fast-paced 30-second films, directed by Giacomo Boeri and produced by Utopia, two different starting points, The Flour and The Egg, kick off a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spots feature a real chihuahua, a statue that took four weeks to carve and a bespoke dress that looks like a meringue. Stylised visuals are balanced by a straightforward, matter-of-fact voiceover, provided by stand-up comedian, writer and actor Sunil Patel in the UK version of the campaign.
The launch films are supported through the funnel by a full suite of social-first product assets.
This professional campaign titled 'Go Collection' was published in Australia and United Kingdom in September, 2024. It was created for the brand: Kenwood, by ad agency: M&C Saatchi. This Digital and Film media campaign is related to the Food, House, Garden, and Household Products industries and contains 2 media assets. It was submitted 23 days ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Client: Kenwood
Zeno Adami – General Manager International Business, Capital Brands (DeLonghi Group) (former Global Brand Director, DeLonghi & Kenwood)
Vicky Rodford - Kenwood Senior Brand Manager - Delivery
Pascale LePoidevin - Kenwood Brand Manager - Delivery
Creative agency: M&C Saatchi UK
Executive Creative Director – Matt Lee
Creatives – Max Lowe and Amy Parkhill
Senior Film Producer – Dale Chapman
Managing Partner – Christian Davis
Account Director – Harry Patchett
Account Manager – Zizzy Lugg-Williams
Head of Strategy – Sophie Lean
Senior Strategist – Shaun Okoh
Head of Social – Selene Feigecele
Social strategy: M&C Saatchi Milan
Production company: Utopia
Director – Giacomo Boeri
CEO – Francesco di Trani
Senior Producer – Luigi Dalena
Producer – Giulia Gallo
Assistant Producer – Francesca Pirrelli
Production Manager – Giovanni La Monaca
Actors – Roberto Fella, Sophie Bercovich
Cinematographer – Emanuele Zarlenga
Set Designer – Monica Vittucci
Stylist – Monica Rodegher
Make-up Artists – Erica Vellini, Francesca Gennari
Hair Stylists – Maurizio Kulfer, Elena Greco
1st AD – Lisa Valcarenghi
Food Stylist – Serena Oliva
Photographer – Alessandro Dealberto
Post Supervisor – Luigi Dalena
Finance – Anna Carramusa
Post Production: The Blink Fish
Post-Producer – Matteo Grimaldi
VFX Supervisor – Irene Altobelli
Editors – Irene Altobelli, Jan Devetak
3D/Motion – Lorenzo Gianotti
VFX/Online – Giovanna Bonomi
Color Grading: Claudio Beltrambi
Motion Graphics: Vascolo Studio
Sound: Fullcode
