Description
Inspired by the uniqueness of Lisbon and also by the individual as a unique being in constant transformation, the new MODA LISBOA SINGULAR AFTER ALL campaign was created by Havas Lisboa. It is the concept that unites a city of culture, heritage, and future, ultimately revealing a plurality of spaces, creators, and creatives.
The film, produced by Casper, strolls through a rawer and more brutal Lisbon, warmed by irreverent humans, and presents a new strategy by the Associação ModaLisboa, which redesigns the event's programming to respond to the evolving context of the Fashion Industry and the society that defines it. Thus, new spaces are announced – including the Havas Village – new ways of thinking about the event, experiencing Fashion, and living a city. Singular, after all.
This professional campaign titled 'SINGULAR AFTER ALL' was published in Portugal in September, 2024. It was created for the brand: Associação ModaLisboa, by ad agency: Havas Lisboa. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 23 days ago.
