To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.
Advertising Agency: TBWA\Tequila, Auckland, New Zealand
This professional campaign titled 'Go back to Pompeii' was published in New Zealand in March, 2010. It was created for the brand: Visa, by ad agency: TBWA. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 13 years ago.
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough