Play Alberta

Go all in on excitement

Agency: McCann Canada

Just Another Day

Wrestling Ref

Storm Chaser


It's human nature to get bored, especially when things fall into a routine. What some consider thrilling can become mundane with repetition, even if some of our lives are considered wildly exciting by others. The new “Go All In On Excitement” campaign from Play Alberta features three individuals with exciting professions- a storm chaser, wrestling referee, and rodeo clown. Despite their exciting professions, they’ve all fallen into a bit of a rut and there seems to be nothing that excites them anymore… That is until they discover Play Alberta. With online casino games, sports betting, and the flexibility to purchase lottery tickets online, their excitement is suddenly rekindled.

This professional campaign titled 'Go all in on excitement' was published in Canada in September, 2023. It was created for the brand: Play Alberta, by ad agency: McCann Canada. This Film medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted 5 months ago.


Agency: McCann Canada
CCO: Josh Stein
CSO: AJ Jones
President: Ryan Timms
Managing Director, McCann West: Megan Hardisty
Executive Creative Director, McCann West: Brian Allen
VP, Director of Strategy, McCann West: Russ Rickey
VP, Director of Client Service, McCann West: Ben Archer
VP, Executive Media Director: Julie Evans
Senior Art Director: Justin Tabakian
Senior Copywriter: Jordan Finlayson
Group Account Director: Katy Devine
SVP, Director of Production: Stef Fabich
Senior Producer: Tess Waisglass
Print Producer: Lynn Skinner
Jr. Media Strategist: Ben Laughland

Production House: Merchant
Exec Producers: Ian Webb/Hayley Taylor
Directors: The Perlorian Brothers
Producer: Andrew Sulliman

Editing Facility: Craft
Editor: David Hicks

Online Facility: The Vanity
Transfer: Andrew Exworth
Online/VFX supervisor: Sean Cochrane

Graphics: Craft
Type Design: Chrystian Danaculov
Exec Producer: Kristina Loschiavo

Audio Production: Grayson Music Group
Exec Producer: Nicholas Shaw

Brand: Play Alberta
Sr. Marketing & Brand Manager, NeoPollard Interactive: Rick MacDonnell
VP, Head of Player Marketing, NeoPollard Interactive: Jessica Powell
Manager, Online Gaming, AGLC: Curtis Van Brabant
Specialist, Online Gaming, AGLC: Lisette Maassen


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