Feel it Now on PlayStation 5

Agency: adam&eveDDB


Sony Interactive Entertainment is proud to launch its latest PlayStation spot, “Feel it Now on PlayStation 5”. A campaign that celebrates the emotional power of immersive play on PS5.

The film, created by adam&eveDDB, and directed by Henry Hobson through MJZ, is built around the ever-quickening heartbeat of our player as they traverse the powerful experiences found on PS5. Each beat is a burst of heightened emotion. A glimpse of what players can feel when they enter our worlds. From a snapshot of fear, coming face to face with a Clicker from The Last of Us, to the joy of meeting mooncalves from Hogwarts Legacy. As our player travels across the worlds of PlayStation, the speed and power of the emotions she feels build to a heart-racing crescendo, giving our audience a small sample of what they can really feel when immersed in the extraordinary gaming experiences on PlayStation 5.

Beyond the film, the campaign includes a huge suite of activity across print, digital media, and activations, designed to showcase the heightened emotions players will feel on PlayStation 5.

New hardware products coming this holiday season
This holiday, in addition to PlayStation 5, Sony Interactive Entertainment is also introducing a range of new hardware products and accessories that unlock new ways to play and enable more immersive gaming, including PlayStation Portal remote player, Pulse Explore wireless earbuds, and Access controller for PS5.

With these new products, alongside the virtual reality headset, PlayStation VR2 and the ultra customizable gaming controller, DualSense Edge wireless controller, gamers can enhance their PS5 experience with more innovative options than ever before in PlayStation console history.

This professional campaign titled 'Feel it Now on PlayStation 5' was published in United Kingdom and United States in November, 2023. It was created for the brand: PlayStation, by ad agency: adam&eveDDB. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 5 months ago.


Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: “Feel it Now on PlayStation 5”
Official Title (YT): “Feel it Now on PlayStation 5”
First Air Date: November 7, 2023
Sony Interactive Entertainment:
Senior Vice President, Head of Global Marketing, Sales and Business Operations: Eric Lempel
Senior Vice President, Global Marketing: Andrea Perez
Vice President, Global Marketing: Isabelle Tomatis
Director of Brand Marketing: Adam Grant
Director of Brand Creative: Sugai Seigo
Group Manager, Brand Marketing: Jayne Murphy
Senior Manager, Brand Marketing: Dianne Segovia & Mattia Maccario
Brand Manager: Melanie Kwan

adam&eveDDB - Creative Agency
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Ant Nelson, Mike Sutherland
Creative Director/s: Andy Clough and Rich McGrann
Agency producer/s: Mary Fostiropoulos, Jaki Jo Hannan
Project Director: Amy Waldman
Planning Director: David Mortimer
Managing Partner: Sarah Coleman
Business Director: Adam Patel
Account Director: Bethany Bridgen
Account Manager: Estella Mosca

Executive Content Director: Simon Adamson
Head of Content: Jessica Taylor
Social Director: Phoebe Wright
Social Creative: Osob Yusuf
Legal: Candice Macleod, Tom Campbell
Business Affairs: Dolores King

King Henry - Design Agency
Joint Head of Design: Scott Silvey
Artworker: Sam Harris & Dave Callow
Retouching: Jon Web & Charlie Townsend
Studio Manager: Rob Wallis & Dan Sandalls

Cain&Abel - Production Agency
Global Business Director: Sybille Chrissoveloni
Account Director: Theo Tsangarides
Account Manager/s: Xochitl Cruz, Ellie Kendrick-Jones, Elliott Bates
Operations Manager: Jon Philips
Executive Producer adaptation: Ludovica Melica
Senior Producer: Charlotte O’Reilly
Producer/s: Dylan Pugh
Junior Producer: Sam Hiorns
Editor/s: Can Yagan
QC: Stuart Moore, Chloe Maudsley, James Pyne

Joint Head of Integrated Production: James Brown
Digital Producer: Matt Walker
Digital Resource Manager: Pata Malecka
Creative Technology Director: Hash Milhan
Digital Design Directors: Sam Butler
Designer/s: David Whipps, Mike Edwards
Technical Lead: Ben Aldrich
Full Stack Developer: Daniel Lewis
Lead QA Manager: Mark Sadler

Media agency: MediaCom
Localisation Agency: EG+

MJZ - Production Company
Director: Henry Hobson
EP/Head of Production: Lucy Jones
Producer: James Waters
Production Manager: Luke Thornton
Director of Photography: Mauro Chiarello
Production Designer: Jonathan Houlding
1st Ad: John Lowe
MoVi Operator: Florian Hatwagner
Casting Director: Charlotte Martin

Division Film - Service Production Company
MD/EP: Rok Bukovec
EP/Producer: Rok Luneznik
Line Producer: Spela Bajc
Production Manager: Urska Vardijan
Production Coordinator: Ursa Purkart / Andjela Prnjak
Unit Manager: Bor Pletersek
1st AD: Tina Fratnik
1st AC: Nika Drakulic
​​Grip: Gerhard Deimel
Gaffer: Darko Bralo
Production Designer Slovenia: Miha Knific
Costume Designer: Monika Lorber
Hair & Makeup Artist: Ana Lazovski
Stunts: Filip Krzisnik
SFX: Kristjan Repalust

Work Editorial - Edit Company
Producer: Frankie Elster
Editor: Stewart Reeves
Edit Assistant: Rain Keene

Framestore - Post Production
Top 5x VFX Team:
Guy Lubin, William Laban, Michael Baker, Rocky Vanoost and Alexia Paterson
VFX Supervisors - William Laban & Guy Lubin
2D Supervisor - Michael Baker
Animation Supervisor - Rocky Vanoost
Flame - Luigi Russo
Executive Creative Director - William Bartlett
Head of CG - Johannes Sambs
Head of 2D - Suzanne Jandu
Senior Producer - Alexia Paterson
Producer - Ben Stell
Production Coordinator - Robyn Borrageiro, Poppy Chadwick, Ellie Tinker
Production Assistant - Conor Garnett & Ivana Savova
Company 3 Colourist - Jean-Clément Soret
Company 3 Colour Assists - Santino Napolitano, Karl Pasamonte, Jack Kennedy

Andrew Fineberg
Humberto Reynaga

Adam Smith - Assets Lead
Bruno Reis Coimbra
Sam Gunn
Khaled Sabry
Leo Schreiber
Wenjie Wu
Jake Roberts
Victoria Stuart

Sam Gunn
Tim Jenkinson
Jay Khan
Charlie Humphrey
Eleonora D’Onofrio
Kenny Ip
Giovanni Bianchet

Adam Bailey
Daniel Bielawski
Harry McCusker-Bland

Tracking & Layout
Victor Farag
Gary Seto
Micaela Arslanian

Clara Simone

Aaron Baudin
Deniz Cinar
Morten Kvale
Zybrand Jacobs

Brad Noble
Maya Dumond
Nathan Clark

Alex Ling
Corrina Wilson
Cristina Recuero Esquina
Dominique Breyvogel
Jess Kavasoglu
Julia Caram
Kotryna Lidziute
Max Degroot
Mike Simons
Min-Hui Chang
Owen Braekke-Carroll
Suzanne Jandu
Zavier Mojica

Paint & Roto
Maxwell Lane
Melvin Pillai
Zac Makey

Digital Matte Painting & Concept
Nikola Yordanov
Chelsea Aston
Scott McInnes
Katie Hallaron
Gabriela Pruskowska
Tomáš Müller

Andrew Niven
Jack Field
Daniella Marsh

750MPH - Audio Post Production
Sound Design and Mix – Sam Ashwell
Audio Producer – Olivia Ray & Carla Thomas


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