Description
With over 400 million people worldwide affected by gluten intolerance, including many celebrities, we realized the most iconic figure of all might be silently struggling too—Santa Claus.
By identifying common symptoms like rosacea, pale skin, bloating, and swelling, we wrote a letter to Santa, encouraging him to try a gluten-free lifestyle and see how much better he could feel. Through this campaign, we’re raising awareness about gluten sensitivity while reminding everyone to make the holidays inclusive with gluten-free treats.
At Dr. Schär, we believe everyone—Santa included—deserves a joyful, healthy, and gluten-free holiday season!
This professional campaign titled 'Gluten Free Santa' was published in Greece in December, 2024. It was created for the brand: Dr. Schär, by ad agency: McCann Worldgroup Greece. This Digital, Integrated, and OOH Outdoor media campaign is related to the Food and Health industries and contains 3 media assets. It was submitted 5 months ago by Creative Director: Panos Pagonis of McCann Worldgroup Greece.
Credits
Advertising Agency: McCann Worldgroup
Executive Creative Director: Aleka Papadia
Creative Director: Panos Pagonis
Art Director: Michalis Alexiou
Art Director: Konstantinos Tsagkakos
Art Director: Vivian Kalomoiri
Copywriter: Eleni Perperidou
Copywriter: Despina Karakosta
Senior Motion Designer: Spiros Raptis
Account Director: Irine Anagnostopoulou
Account Executive: Galateia Charatsi
Sound Design: Oxyzed
Agency Producer: Manolis Mata
