Description
MilkPEP and its agency of record, GALE, are tapping into one of the most talked-about cultural trends of the year -- the rise of GLP-1 use.
In their latest tongue-in-cheek campaign, the team introduces The GLP-1 Milk Gallon by Lord Disick — a $1,000 limited-edition collectible crafted for discretion, refrigeration, and high-quality protein.
The idea was sparked by an episode of The Kardashians, where Disick was spotted with a GLP-1 pen in his fridge. GALE and MilkPEP took that viral moment and elevated it, turning the iconic milk jug into an object of status and satire, complete with a sculpted matte-white finish, minimalist silhouette, and “Lord Disick” detailing.
A launch video, which you can see here, shows Disick doing what he does best — winking at culture. From driving to golfing to shopping, he’s seen carrying his milk gallon everywhere, ending with the reveal that ten fans can actually buy one for $1,000.
This follows MilkPEP and GALE’s recent Protein Puffer Jacket collaboration with Skylar Diggins, which generated 645M+ impressions in 72 hours and helped cement the brand’s position at the center of the “protein craze.”
This professional campaign titled 'GLP-1 Gallon by Lord Disick' was published in United States in October, 2025. It was created for the brand: MilkPEP, by ad agency: GALE. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 2 months ago.
