Check out the site: http://www.bodybymilk.com/
The Body by Milk campaign challenges teens to make a difference in themselves and their world by staring in their very own milk mustache ad! For every milk mustache ad teens make at bodybymilk.com, $1 will go to the VH1 Save The Music Foundation to help restore music programs in their schools. The fully integrated program features a viral component so teens can pass their Milk Mustache ad creation through Facebook, MySpace and Twitter.
This professional campaign titled 'Drink Milk for a Change' was published in United States in September, 2009. It was created for the brand: MilkPEP, by ad agency: FCB. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Draftfcb, Chicago, United States of America
Creative Director: Stephanie Franke
Art Directors: Erik Kwiek, Phil Meyer
Copywriter: Kevin Willard
Photographers: Matthew Rolston, F. Scott Schaefer
Associate Creative Director: Brian Tawlks
Agency Producer: David Bergen
Production: Ron Debelak