Description
Mom’s Show Must Go On, gives moms the standing ovation they deserve by shining a humorous, theatrical spotlight on the everyday performances moms give.
Inspired by the idea that moms constantly entertain, it casts them as the unsung stars of family life. The new spots showcase moms breaking into Broadway-worthy nursery rhymes or freestyle dance routines – set not on big stages, but in the chaotic world of home. The work captures the creativity, stamina, and energy it takes to raise kids, underscoring how the strength and restorative power of dairy milk helps.
The campaign is now live across TikTok, Netflix, Meta, and YouTube, and supports MilkPEP’s mission to make milk culturally relevant through emotionally resonant, socially sharable storytelling. It comes on the heels of the latest campaign GALE created for MilkPEP, “Milk Can Help,” which went live earlier this month.
This professional campaign titled 'Mom’s Show Must Go On' was published in United States in July, 2025. It was created for the brand: MilkPEP, by ad agency: GALE. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Brand: MilkPEP
Agency: GALE
