Agency Nightmare Apparel
Agency: lūquire
Description
lūquire is cooking up something straight out of an agency horror film: Agency Nightmare Apparel – a limited-edition merch line devoted to the scariest parts of our industry. Beware the dreaded Scope Creep. Fear the phantom known as Missing Timesheets. And whatever you do, don’t look directly at Return to Office. The collection includes tees, hoodies, and hats celebrating these all-too-familiar terrors.
A 30-second spot titled “Agency Nightmare Apparel” accompanies the merch. The film opens on a deranged Dr. Luquenstein – a mad scientist cackling over a haunted office printer. A bolt of lightning strikes, and the machine roars to life, spitting out an “Agency Nightmare Apparel” tee. It’s aliiiive! From there, the cursed shirts escape the lab to wreak havoc: MISSING TIME SHEETS rises from the backseat, scaring a couple on date night. An alien emerges from a man’s stomach wearing a RETURN TO OFFICE t-shirt. A woman shrieks after wiping a foggy mirror to find SCOPE CREEP behind her.
The final scene finds Dr. Luquenstein’s lab overrun by possessed merch, and the chilling reveal: Agency Nightmare Apparel by lūquire. All merchandise is available for purchase today at https://merch.luquire.com. T-shirts are $22, hoodies $40, and hats $18.
“This was all my elaborate plan to get the agency to pay for my Halloween costume this year. Jokes on me, they made me make a campaign about it,” said Jonathan Fernandez, Creative Director
This professional campaign titled 'Agency Nightmare Apparel' was published in United States in October, 2025. It was created by ad agency: lūquire. This Integrated medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Glen Hilzinger, Partner, Chief Creative Officer
Jonathan Fernandez, Creative Director
Torie Sullivan, Sr. Art Director
Max McKaig, Copywriter
Luke Draper, Junior AI Artist, Video Editor
Nancy Landesberg. EP, Head of Production
Cameryn Lytton, Production Artist
Katie Hamilton, Senior Project Manager
Dave Naspinski, Web Developer
Maggie Carpenter, Communications Strategist
Christina Rogers, Senior Director of Communications
Matt Kaupa, Director of Analytics
Adam Levine, Chief Marketing Officer
Golden LA, VFX