ADVERTISING

Cheekbone Beauty

#GlossedOver

Agency: Sid Lee

Description

In recognition of Canada’s National Indigenous History month, Cheekbone Beauty is partnering with Sid Lee , Sephora Canada and Water First organization to launch #GlossedOver. This campaign features a kit of unsellable lip glosses that represents contaminated water found in many Indigenous communities in Canada.

Communities living with unsafe water is an issue that’s been glossed over for decades now.

The lip products beckon viewers to question whether they would consider putting contaminants on their lips, while many Indigenous communities are left to use those waters every day.

This professional campaign titled '#GlossedOver' was published in Canada in June, 2022. It was created for the brand: Cheekbone Beauty, by ad agency: Sid Lee. This campaign is related to the Beauty and Public Interest, NGO industries and contains 1 media asset. It was submitted 2 months ago by PR Manager: Kristel Dupont of Sid Lee.

Credits

Client - Cheekbone Beauty
Founder & CEO: Jenn Harper
EA to the founder: Breann Rogers
Digital Strategy & Marketing Manager: Andrea Pohlmann

Agency: Sid lee
Executive Creative Director: Jeffrey Da Silva
Creative Director: Matt Fraracci
Copywriter: Peter Sreckovic
Art Director(s): Raine Calucag, Sammy Lo
Designer(s): Matthew Beaubien, Priya Mistry
Head of Account Services: Zemina Moosa
Account Supervisor: Jamie Flatow
Head of Production: Amanda Loughran
Executive Producer: Elana Olavesen
Post-Production Producer: Lisa Clarke
Post-Production Director: Andréanne Denis
Post-Production Supervisor: Elizabeth Fedak
Director : Thomas Fortier
Editor: Simon Gosselin
Audio Editor: Noah Dauphinais
Production Coordinator: Morgan Kendall, Hugo Beaupre, Gabriela Salon

Creative Services Director: Kyra Cohen
Sr. Creatives services Manager: Justin Hewitt

Communications team: Katia Aubin, Kristel Dupont, Linda Chen, Brooke Porter, Claudel Thibault, Jessika Sidoli

Colour: Bad Hombres
Box Design: Right Sleeve Marketing

Sephora Canada
Project Manager, Marketing: Elizabeth Elliott
Senior marketing manager: Amanda Hungerford

Water First
Director of development and communications: Ami Gopal
Communications & development specialist: Mason Prout

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