The Indigenous-owned-brand Cheekbone Beauty launched a short film titled 'Right the Story', an act to reclaim the narrative surrounding Indigenous peoples in the media.
Created in collaboration with Sid Lee and Sephora Canada, the campaign aligns with the brand’s overall goal to portray a modernized view of Indigenous peoples, and empower Indigenous youth on all fronts.
This professional campaign titled 'Right the Story' was published in Canada in November, 2021. It was created for the brand: Cheekbone Beauty, by ad agency: Sid Lee. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 10 months ago by PR Manager: Kristel Dupont of Sid Lee.
Advertising Agency: Sid Lee, Toronto, Canada