The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app.
The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style (by the renowned French photograph Marc Gouby) is here to underline the dramatic reality and the emergency of that situation. In the street of France the life expectancy is 49 years old.
This professional campaign titled 'Give a helping hand with our app' was published in France in April, 2019. It was created for the brand: Entourage, by ad agency: TBWA. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: TBWA\Paris, France
Executive Creative Directors: Faustin Claverie, Benjamin Marchal
Associate Creative Directors: Philippe Rachel, Carl Harborg
Photographer: Marc Gouby
Art Buying: Élise Kubler
Production: Nicolas Pollet-Villard / Toolbox
Casting Director: Claire Linas