City Hall of Love

Agency: IPG


Wanting to get close to someone you love is a universal instinct, it is not yet a universal right. ‘Closeup City Hall of Love’ is an immersive virtual experience where diverse couples can ‘mint’ their very own NFT marriage certificate and immortalise their love on the blockchain forever. They can create avatars, explore, and interact with their very own wedding official in the space. The experience will include a proposal and end with the minting of their NFT certificate.

This professional campaign titled 'City Hall of Love' was published in Singapore in April, 2022. It was created for the brand: Closeup, by ad agency: IPG. This Experiential medium campaign is related to the Beauty, Health, and Personal Accessories industries and contains 1 media asset. It was submitted almost 2 years ago by Sarah Okrent of MullenLowe Group.


Advertising Agency: MullenLowe Group, Sinagpore, Singapore

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