Description
Call of Duty fans have a long standing tradition of skipping work to play a new game on release day. So when Call of Duty: Modern Warfare III was set to be released in Sweden we decided to help true Call of Duty fans celebrate release day in style.
In Sweden you can call in sick to work for basically any reason. You won't lose your job, but you will lose a days salary. So when Call of Duty: Modern Warfare III was set to be released we created a unique sick day grant that reimbursed you your lost salary.
The kicker? You had to prove that you we're a fan by completing three tailor-made Call of Duty missions.
This professional campaign titled 'Ghost Your Boss' was published in Sweden in October, 2023. It was created for the brand: Activision Blizzard, by ad agency: Wenderfalck. This Ambient and Direct media campaign is related to the Gaming and Recreation, Leisure industries and contains 1 media asset. It was submitted 9 months ago.
Credits
Agency: Wenderfalck, Stockholm, Sweden
Project manager: Nils Nyebølle
Copywriter: Anton Eriksson
Designer: Kajsa Holten
Creative director / copywriter: Anders Malm
Art Director: Niklas Olovsson
PR & influencer marketing: Mikael Ivanov
PR & influencer marketing: Rahwa Dagnew
PR specialist: Rebecka Welander
Key Account: Manager Peter Andersson
Creative: Jens Elfsberg
Art Director: Tanja Peltoarvo
Client: Activision Blizzard
Senior Communications Specialist UK & Nordics: Dan Peverett
Communications Manager UK & Nordics: Lauren Hill
Territory Marketing Specialist UK & Nordics: Dannah Blagojevitch
Territory Marketing Manager UK & Nordics: Aliya Woollard
Web production:
Unna Studio AB
Rint AB
