Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer.
This professional campaign titled 'GetYourButtSeen.ca bus' was published in Canada in March, 2010. It was created for the brand: Colorectal Cancer Association of Canada, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean