ADVERTISING

Colorectal Cancer Association of Canada

Get your butt seen

Agency: Ogilvy

Description

Impactfull visuals of photocoped butts on transit boards, in public washrooms, in the subway , web banners and a TV spot in Toronto and Montreal are the makes of a powerful drive to getyourbuttseen.ca.

This professional campaign titled 'Get your butt seen' was published in Canada in March, 2010. It was created for the brand: Colorectal Cancer Association of Canada, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 12 years ago.

Credits

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333

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