More people listen to audiobooks at home (57%) and in cars (32%) than in the subway. This subway campaign reminds commuters how listening to a good book can take them on a different, more exciting journey than the one they are on. The novel series mentioned in the campaign include - A Song of Ice and Fire by George R. R. Martin, The Chronicles of Narnia by C. S. Lewis and The Lord of the Rings by J. R. R. Tolkien.
This student campaign titled 'Getaway, The Lord of the Rings, Getaway, The Chronicles o...' was published in Germany in December, 2018. It was created for the brand: Penguin, by ad school: Miami Ad School. This OOH Outdoor medium campaign is related to the Media industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Tutor: Niklas Frings-Rupp
Art Director: Axel Livijn Carlman
Copywriter: Samar Singh