When reading a book, you're basically guessing the text melody in your head. How did the author meant the sentence to sound like? Penguin Audio Books knows. Their voice artists keep close attention to emphasis and intonation. Simple print ads highlight this extra dimension of storytelling.
This student campaign titled 'Get the Story Right' was published in Germany in January, 2018. It was created for the brand: Penguin, by ad school: Miami Ad School. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising School: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Director: Kushal Birari
Copywriter: Philip Ziegler