Get the price promise that really stacks up

Agency: St Luke’s


Ocado, the world’s largest dedicated online grocery retailer, is
focusing on its Ocado Price Promise value proposition in a New Year ad campaign created by the independent creative agency St Luke’s.

The initiative, breaking on television today, introduces a new Ocado Price Promise strapline, “Get the price promise that really stacks up”, highlighting its offering compared to other grocery retailers.

Building on the original Ocado Price Promise creative, introduced by St Luke’s in May 2023, the voiceover for the 30-second film begins: “Most supermarket price promises only include hundreds of products. How about a price promise that covers more than the basics and also includes your favourite brands?”

It goes on to highlight that the Ocado Price Promise checks the prices on over 10,000 products on – including Clubcard prices – ending with the new strapline: “Get the price promise that really stacks up.”

St Luke’s has also created a series of new social, digital and OOH executions to support Ocado Price Promise, which draw on the device of cascading discount price roundels featured in the TV campaign. In one, we see an Ocado driver showing his commitment as he delivers 10,000 products in an endless stack of totes. Another shows an abundance of roundels filling up multiple formats across London, including DOOH at major train stations. 

This professional campaign titled 'Get the price promise that really stacks up' was published in United Kingdom in January, 2024. It was created for the brand: Ocado, by ad agency: St Luke’s. This Integrated medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 3 months ago.


Client Sarah Emerson, Head of Brand Advertising
Jim Butler, Brand Marketing Manager
Ella Goring, Senior Brand Marketing Executive

Campaign Title Get the price promise that really stacks up
Creative Agency St Luke’s
Joint Chief Creative Officer Al Young
Creative Partner Julian Vizard
Head of Art Pete Mould
Creative Laura Stevens
Creative Team Danny Jones & Jord Morris
Agency Producer Bally Mahay
Head of Moving Image Chloe London
Agency Planner Charlotte Walters
Business Director Anastasia Terzeon
Senior Account Director Claire Smith
Account Director Charlotte Crawley
Account Executive Suzanne Stewart
Photographer Andy Glass
CGI Designer Rich Green
CGI Designer Colin Cowlin
CGI Designer Alex Murray
Director Fatal Farm
Producer Harry Chambers
EP Andy Eaton
Editor Martin Fickling
Post production Agile studio
DOP Theo Garland
Production Designer Sets Appeal
1st AD James Dyer
Stylist Mekel Bailey
HMUA Sogol Razi
Sound Design Ben Leeves at Jungle
Grade Black Kite Studios
Media planning/buying Hearts & Science, Threepipe


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