Description
EE has launched ‘Get the Edge’, a new brand campaign showcasing the benefits of 5G+ on EE and how small technological advantages can make a significant difference in everyday life. Created by Publicis Groupe UK and led by Saatchi & Saatchi, the campaign highlights the speed, reliability and battery-saving benefits of EE’s most advanced 5G service, positioning it as a way for customers to stay one step ahead when it matters most.
The campaign launches with a 60-second film set during rush hour at a busy UK train station, where a series of relatable scenarios demonstrate the value of a stronger connection. From a teacher managing a school trip and music fans racing to secure concert tickets, to commuters competing for the last available e-bike, the film shows how access to 5G+ can provide the crucial advantage needed to succeed in crowded, high-pressure situations.
Supporting the film is a national out-of-home campaign featuring regionally tailored executions that focus on the frustration of delayed messages and unreliable connectivity. Running across AV, OOH, DOOH, audio, social, online video, VOD, cinema, retail and customer activation channels, the integrated campaign reinforces EE’s message that faster, more reliable connectivity can help customers navigate everyday challenges and avoid missing out on important moments.
This professional campaign titled 'Get the Edge' was published in United Kingdom in June, 2026. It was created for the brand: EE, by ad agency: Saatchi & Saatchi. This Film, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 2 minutes ago.
