Description
INNVENTED presents it's latest campaign for Burger King Uruguay ahead of the World Cup. The idea starts from a classic football conversation around Uruguay’s four stars on its national team crest.
The concept comes from a very specific finding: in official astronomical catalogues, there are four stars whose names match exactly the years in which Uruguay won its four most iconic football titles.
From this, Burger King launched four limited-edition burgers — 1924, 1928, 1930 and 1950 — each inspired by one of these milestones.
Each package includes QR codes that unlock an interactive web app developed for the campaign, allowing users to geolocate the four stars in the sky and explore content related to each achievement.
This professional campaign titled 'Estrellas Reales' was published in Uruguay in June, 2026. It was created for the brand: Burger King, by ad agency: Innvented. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted less than a minute ago.
