Description
Together with the creative team at 9H Digital, we worked on bringing this concept to life, thinking of the weirdest & wackiest ways to showcase fruit for this video. The aim was to create a super quirky online video to advertise Dr. Juice’s new app as well as stay true to their brand identity. Therefore, by means of countless hours of scouring the internet and rigorous experimenting, as well as lots of arts & crafts, broken hearts, a very messy studio and some VERY tasty smoothies we were able to see our hard work pay off, gathering millions of views and engagement on social media and even being shortlisted as a finalist at The Drum Awards, the renowned awards for achievement in marketing.
This professional campaign titled 'Get Boosted' was published in Malta in June, 2021. It was created for the brand: Dr Juice, by ad agencies: 9H Digital and MAKA. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Concept Direction - 9H Digital
Video Creative Treatment - MAKA
Creative Producer - Sean Aquilina
Head of Video Production - Maria Vella
Video Creative Director - Matthew James Ellul
Director of Photography - Sean Aquilina
Post Producer - Jake Vassallo
1st Assistant Director - Stefan Steinbacker
1st Cam Assistant - Malik Atwair
2nd Cam Assistant - Carlo Musco
Make Up - Karen Schembri Grima
Video Editor - Jake Vassallo
