It’s scientifically proven that sleep is good for human brain and cognitive activities. While we sleep, the mind continues to work: nocturnal sleep is the moment when the brain recovers the spent energy and processes the information acquired during the day. Therefore, quality rest is an essential process. The prints developed for the mattress brand Sonho Bianco bring this curiosity to exemplify and value the importance of quality nights of sleep.

This professional campaign titled 'Geniuses' was published in Brazil in April, 2020. It was created for the brand: Sonho Bianco, by ad agency: Delantero Comunicação. This Print medium campaign is related to the Health, House, Garden, and Retail Services industries and contains 3 media assets. It was submitted about 4 years ago by Art Director: Samuel Ribeiro of Delantero.


Advertising Agency: Delantero Comunicação, Fortaleza, Brazil
Copywriter / Head Of Copy: Giovanna Castro
Art Director: Samuel Ribeiro
Head Of Art: Matheus Sena
Executive Creative Director: Marcel Pinheiro
Executive Creative Director: André Miyazaki
Executive Creative Director: Padua Sampaio


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