Generated by Human Intelligence

Agency: Kokū


As the world's attention is focused on Artificial Intelligence and its ability to create images and scenarios that were once unimaginable, WWF-Paraguay has launched a graphic campaign using real photos of environmental catastrophes caused by human actions. The campaign serves as a reminder of the consequences of our actions on World Environment Day.

This professional campaign titled 'Generated by Human Intelligence ' was published in Paraguay in June, 2023. It was created for the brand: WWF, by ad agency: Kokū. This Digital, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 1 year ago.


Creative Director: Guillermo Iparraguirre
Creative Team: Daniel Caballero; Michael Leitmann; Gerardo Mateos; Álvaro Gardella
Art Director: Amadeus Ferreira
Design team: David Moral; Nath Morinigo
Account: Giovanni Almada
General Director: Anthony Rojas


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