Description
After 28 years, Austria finally qualified for the FIFA World Cup again! The whole country celebrated and cheered on our team with the typical Austrian chant used to support the national team: “Gemma, Burschen!”, which means “Let’s go, boys!”
But then came the match against Spain, the moment no one wanted to see. Austria was knocked out of the tournament. We responded by replacing the message on our billboards. “Gemma, Burschen!” became “Gemma Mäcci!”, a popular Austrian phrase meaning “Let’s go to McDonald’s!” At the same time, we thanked the boys for their dedication and effort throughout the tournament.
This professional campaign titled 'The Final "Gemma"' was published in Austria in July, 2026. It was created for the brand: McDonald's, by ad agency: DDB Wien. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted 2 days ago by Creative Director: Virginia Wilhelmer of DDB Wien.
Credits
Agency: DDB Wien
Client: McDonald's Österreich
CCO: Thomas Tatzl, Andreas Spielvogel
Creative Director: Christina Mer Hofmann, Virginia Wilhelmer
Art Director: Anna Cieslar
Copywriter: Manou Ilunga
Account Managerin: Tanja Mayerhofer
Client Service Director: Roberta Domaschko, Elisabeth Hahn
Director: Leonhard Ohneberg
Production: OTIOSUM
