Nerf Hasbro

The first couch that helps combat the children’s sedentary lifestyle

Agency: The Pill


To help raise awareness about children’s sedentary lifestyle, Nerf encourages children and families to start moving more through humor and creativity, with the first couch that helps combat the lack of physical activity.

This professional campaign titled 'The first couch that helps combat the children’s sedentary lifestyle' was published in France in November, 2020. It was created for the brands: Hasbro and Nerf, by ad agency: The Pill. This Experiential medium campaign is related to the Toys industry and contains 1 media asset. It was submitted over 3 years ago by CEO: Maxime Delmas of Creapills.


Advertising Agency: Creapills, Paris, France
Copywriter: Maxime Delmas
Brand Manager Nerf (Hasbro): Mathilde Roux
Producer: Axel Covo, Rafael Covo / First Frame
Unit Production Manager: Anna Casanova
Production Manager: Pia Fermon
Director: Antoine De Bujadoux
Director Of Photography: Stéphen Méance
Camera Assistant: Marie Chauvin
Chief Electrician: Alexandre Delol
Production Designer: Luc Lafont
Audio Engineer: Philippe Henry
Location Manager: Simon Cayre
Make Up: Sonia Allal, Camélia
Video Editor: Flavyen Dupont
Color Grading: Alexandra Pocquet
Making-of: Flavyen Dupont
Couch: Juicy Creation, Brice Goillot

Foundation Tier...
The Salvation Army


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