Fun Legacy

Agency: MullenLowe Group


9GAG, the world's leading entertainment content platform for millennials, carved the 9 most popular memes onto a 24-ton, 4-meter high limestone rock and buried it somewhere in the desert for future generations to find.
9GAG, which was founded in Hong Kong in 2008, asked its global audience of more than 150 million people to vote for their favorite 9 memes. Over 650,000 users in 100 different countries voted for: Dick Butt, Friendzone, We need AIR support, World vs USA, PPAP, Doge (shiba inu), Salt Bae, Shit just got real and Hardest name in Africa.
The idea is the brainchild of creative agency LOLA MullenLowe who had monolith sculptor Antonio Soler carve the giant rock to help preserve the ideas engraved on it for eternity.

This professional campaign titled 'Fun Legacy' was published in Spain in May, 2017. It was created for the brand: 9GAG, by ad agency: MullenLowe Group. This Ambient medium campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted about 7 years ago.


Advertising Agency: LOLA MullenLowe, Barcelona, Spain
Client Contacts: Rachel Wong, Lilian Leong
Business Director: Gonzaga Ayllón
Chief Creative Officer: Chacho Puebla
Executive Creative Directors: Nestor García, Nacho Oñate
Creative Supervisors: Santiago Davis, Leandro Mosca
Head of Planning: Gem Romero
Account Director: Esther Mestre
Project Manager: Marta Toda
Head of PR: Sarah Okrent
Producer: Vanesa Pulido
Director: Dani Fortuny
Post-Production: LastCrit
Production House: Story: We Produce

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