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Huggies

Akili

Agency: Ogilvy

Description

Huggies believes in the power of dad's hugs.
And this Father’s Day, the brand is proving it with a film that tells the real life story of Baby Akili who was born 4 months premature, narrated in moving detail by his father. Weighing just over a pound and with only a 15% chance of survival, doctors encouraged Akili’s father and mother to hold him. But instead of a goodbye hug, it became the turning point for their son’s miraculous road to recovery.
The film was shot on location at Benioff Children’s Hospital in Oakland, California. Akili’s story went live Monday, June 11 on Facebook and will play through Father’s Day.

This professional campaign titled 'Akili' was published in United States in June, 2018. It was created for the brand: Huggies, by ad agency: Ogilvy. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 4 years ago.

Credits

Advertising Agency: Ogilvy, Chicago, USA

ADVERTISING

iStock Essentials

portrait footage of 10 month old...

Artist: Thien Woei Jiing

iStock Essentials

portrait footage of 10 month old...

Artist: Thien Woei Jiing

iStock Essentials

portrait footage of 10 month old...

Artist: Thien Woei Jiing

iStock Essentials

portrait footage of 10 month old...

Artist: Thien Woei Jiing

iStock Essentials

portrait footage of 10 month old...

Artist: Thien Woei Jiing

iStock Essentials

portrait footage of 10 month old...

Artist: Thien Woei Jiing

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