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Huggies

Beehive Baby

Agency: Ogilvy

Description

On 21st June 2018, New Zealand Prime Minister Jacinda Ardern became the first world leader in 30 years to give birth while in office. So, to mark the historic occasion and congratulate the proud new parents of Neve Te Aroha Ardern Gayford, Huggies and Ogilvy NZ created a topical newspaper ad. One featuring a classic ring stacking toy……that just so happens to look like The Beehive. Otherwise known as New Zealand Parliament.

This professional campaign titled 'Beehive Baby' was published in New Zealand in June, 2018. It was created for the brand: Huggies, by ad agency: Ogilvy. This Print medium campaign contains 2 media assets. It was submitted almost 4 years ago.

Credits

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Art Director: Tim Thach
Copywriter: William Sidnam
Design Director: Danny Carlsen
Designer: Angela Burnell
Retoucher: Jamie Wright
Senior Photographer: Luke Harvey
Social Media Manager: Angela Monaghan
Group Account Director: Maggie Antone
Senior Account Director: Chris Hotchin
Marketing Manager: Mark White

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