Celebrate International Friend's Day with a digital action that gets people talking. Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them.
8.000 fries boxes were filled and shared.
110.000 friends tagged as fries.
Our Instagram account grew 10% in fans in just a couple of hours.
We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry.
This professional campaign titled 'Fry Tags' was published in Costa Rica in July, 2020. It was created for the brand: McDonald's, by ad agency: Orson. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 2 years ago by Creative Director : Julian Robert of Orson.
Advertising Agency: Orson, Costa Rica, Costa Rica