Agency: Mass Digital



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The famous "trick or treat" or "dulce o truco" in Spanish, is one of the most representative phrases of Halloween and that is why it was the inspiration for our concept to put our ketchup in the conversation of all Colombians throughout the month.

We changed the word "dulce" for our brand name FRUCO to create a play on words "FRUCO O TRUCO" that was fun and direct, making us relevant in communication and inviting consumers to discover terrifyingly delicious recipes.

This professional campaign titled 'FRUCO O TRUCO' was published in Colombia in October, 2023. It was created for the brand: FRUCO, by ad agency: Mass Digital. This Digital, OOH Outdoor, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 5 months ago by david patiño of Mass digital.


Advertising Agency: Mass Digital, Bogotá, Colombia
General Creative Director: David Patiño
Creative Director: Jhon Garzón - Nicolas Clavijo - Pablo CaMACHO
Art Director: Jhon Garzón
Copywriter: Nicolas Clavijo
Account Director: Alejandra Góngora
Brand manager: Johana Sanchez
Retouch: Jhon Garzón


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