This post lockdown world poses heightened challenges for today’s men.
The world is tougher, meaner and plays dirtier than ever.
Indeed, in this new world, the challenges have levelled up.
It all amounts to doubt in men’s heads, and dandruff, sweat and germs on it.
But it’s not all doom and gloom. In this new world, new Clear Men shampoo offers a whole new level of clean. Enough to remove dandruff, sweat and germs, and send men out into the world without fear nor reservation.
In the film, we intend to show how this levelled up, more torturous new world is no match for the levelled up clean one gets from New Clear Men.
This professional campaign titled 'Clear Shampoo' was published in Indonesia, Singapore, and Vietnam in July, 2021. It was created for the brands: Clear and Unilever, by ad agency: MullenLowe. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 4 months ago.
Advertising agency: MullenLowe Singapore, Singapore
Production company: Soft Target Ltd
Post-production company: VHQ Media
Director: howard greenhalgh
Creative Director: Andrew Ho
Creative Director: Mark Iba
Art Director: Reema Trehan
Producer: Fuzzy Abideen
Global Business Director : Subarna Prabhakar