Description
One of TikTok's most trending hashtags #FrozenHoney (1.2 Billion views) didn't fly over Israel's iconic honey brand Yad Mordechai... Instead of wasting honey, plastic and time by pouring honey into an empty plastic bottle, freeze it, and enjoying your #FrozenHoney, local influencers simply provided a better way: Put Yad Mordechai's squeeze honey bottle inside the freezer and... challenge complete. Easy beezy.
This professional campaign titled '#FrozenSqueezeHoney' was published in Israel in August, 2021. It was created for the brand: Yad Mordechai, by ad agency: Debby & Ron. This Digital medium campaign is related to the Food industry and contains 7 media assets. It was submitted over 3 years ago by VP Creative: Chen Federing of Havas Tel Aviv .
Credits
Advertising Agency: Debby & Ron, Tel Aviv, Israel
