Yerba Armiño


Agencies: Dogstar Notable


Yerba Armiño, the traditional Uruguayan yerba mate(*), launches its new campaign produced by Dogstar, directed by Oliver Garland and developed by Notable. Under the concept ‘Wherever we are. We are from here’, the TV spot develops a story entirely produced in zero gravity and dramatizes the close bond between Uruguayans and the mate.

In Uruguay, mate is a symbol of friendship and is deeply rooted in the culture that is part of the country's identity. In Uruguay, Argentina, Paraguay and southern Brazil, mate and its ritual play a very important role in life, regardless of age, occupation, or social status. The campaign tells with humor the "desperate" need that this infusion generates for those who have the habit and the habit of drinking mate every day.

This professional campaign titled 'FROM URUGUAY TO SPACE' was published in Uruguay in October, 2022. It was created for the brand: Yerba Armiño, by ad agencies: Dogstar and Notable. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 1 year ago.


Production Company: DOGSTAR
Director: Oliver Garland
Executive Producer: Federico Cetta & Julieta Porteiro
Director of Photography: Adrián Nogueira
Art Director: Costanza Giordano
Costume Design: Gabriela de Armas
Makeup and Hair: Valentina Graña
Head of Production: Macarena Mieres
Management Assistance: Sharon Laroz
Casting Direction: Bruno Bríccola (Lumen)
Casting: Paula Silva, Ariel Caldarelli & Mabel Aguilar
Gaffer: Sebastián Chappe
Grip: Gallego García
1AC: Edgardo Urrutia
Sound: Gabriel Guerrero
Construction: Tato Rebollo
Harnesses: Marcel y Mario Tizón
Edition: Fernando Drömer
Post: Sebastián Imoda (Elefante)
Colour: Alejandro Armaleo
Sound Direction: Federico Moreira (La Mayor)
Teams: Musitelli
Making of: Fito Shaw

ECD: Diego Lev
Creative Director: Tatiana Villamatos
Creatives: Mayte Domínguez & Augusto Lamariello
Producer: Carolina Fiuza
Account Director: Camila Algarañaz
Account Executive: Agustín Butureira

Announcer: ARMIÑO
Responsible for the client: Juan Soldo


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