Taqeef • General Air-Conditioner
From the gold generation to the generations next to come
Agency: CrazyTown
Description
O general brand has existed in Iraq since the early 80’s. Iraqis have great memories with it. It’s a reliable AC brand that never lets them down, especially through the long heated summers.
The brand stopped entering the market during the 90s due to the economic sanctions on the country.
Now it’s back with new models, but many of the young generation don’t know it.
So, we played on the memories of the older generations, and the great moments that they had. The memories that are triggered when seeing an O general AC again after many years from seeing it for the first time, and we will recreate them visually along the ad.
The message will be focusing on bridging the gap between the older generation and the young who don’t know the brand, by focusing on the durability of the brand and how it worked for the old and how it’s here to perform now and for the future.
This professional campaign titled 'From the gold generation to the generations next to come' was published in Iraq and United Arab Emirates in March, 2024. It was created for the brands: General Air-Conditioner and Taqeef, by ad agency: CrazyTown. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 3 months ago by Creative Director: Mohammad Samarraie of CrazyTown.
Credits
Managing Director/Strategist: Suhail Hussein
Account Manager: Ali Mazin
Account Executive: Amna Zaher
Creative Team: Ahmed Shwqy, Arwa Al-Shimary, Ibrahim Tair
Creative Director/Writer: Mohammad Samarraie
Director: Hadi Syriani
Production house: Frame Vision
Executive Producer: Dhafir Ayad
Head of productions: Aws Allami
Project manager: Abdullah Alatrakche
Producer: Fayd Maan
Dop: Ziad Chahoud
Production design: Maia Khoury
Stylist: Les Wardrobbers
Production manager: Eliss Iach
Production coordinators: Najwa Harb, Meyssa souhaid
Photographer Omar Moner
