Midea Taqeef

Play it Cool العب لعب بالجو

Agency: CrazyTown


Picture experiencing scorching temperatures surpassing 126 degrees Fahrenheit—a heat so intense it could easily turn your mood upside down. This is the harsh reality Iraqis endure every summer, exacerbated by unreliable electricity supply. Enter Midea, offering tailored AC solutions designed to tackle Iraq's climate challenges head-on, empowering locals to play it cool and and reclaim control over their environment.

This professional campaign titled 'Play it Cool العب لعب بالجو' was published in Iraq in April, 2023. It was created for the brands: Midea and Taqeef, by ad agency: CrazyTown. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 2 months ago by Creative Director: Mohammad Samarraie of CrazyTown.


Managing Director/Strategist: Suhail Hussein
Account Manager: Ali Mazin
Account Executive: Amna Zaher
Creative Team: Ahmed Shwqy, Arwa Al-Shimary, Ibrahim Tair
Creative Director: Mohammad Samarraie
Director: Fernando Livschitz
Production House: Black Rhino

Northern Trains
Old Mercara Foods


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