Mr. Great Vibes & Gatherings أبو اللمة الحلوة

In Iraq, where hospitality and generous gatherings are a cherished part of daily life, family get-togethers are a common and meaningful tradition. A recent survey by Taqeef—Midea’s authorized residential air-conditioning seller in Iraq—revealed that floor-standing AC units are the preferred choice for open living and dining areas. Recognizing that Iraqi homes are often designed with social spaces in mind, Midea developed an exceptional, elegant floor-standing air conditioner named “Babel,” inspired by the ancient architectural style of the historic city of Babel.
This unit not only complements interior décor but also outperforms competitors with its powerful cooling performance and unique dual-side vents. These vents ensure optimal air distribution, effectively reaching even the furthest corners of the room and cooling guests seated to the sides—areas that are typically overlooked. Babel becomes more than just an appliance; it acts as a graceful host, delivering comfort and enhancing the warmth/coolness of every gathering.
The objective of this concept is to build brand equity through a graceful dynamic film that captures the essence of Iraqi homes and the spirit of togetherness during Ramadan—the month of grace.