From Peru for Peru

Agency: Y&R


The idea is based on the finding of a small town in Nebraska, founded in the mid-19th century, called Peru (a homonym of the country), which has a “problem”: they are Peruvians, but do not know what it really means. To this small town arrive 12 Peruvian celebrities to read them their rights as Peruvian citizens and share with them the reasons why they should be proud of being Peruvians.

This professional campaign titled 'From Peru for Peru' was published in Peru in May, 2011. It was created for the brand: PromPerú, by ad agency: Y&R. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Assistant Producer: Daniela Dañino
Production: Cine70 Films
Director: Ricardo Maldonado
First Assistant Director: Lorena Salazar
Second Assistant Director: Sergio Di Negro
Cameras: Piero Varda, Jorge Pablo Quiróz, José Madalengoitia
Art Director: Michael Spitzer
General Producer: Paola Pastrana
Field Production: Prisma Producciones (Roxana Rivera y Javier Sono)
Editing: Cine70 Films, Lima
Editors: Piero Varda, Deborah Leiva
Post Production: Cine70 Films, Lima / Tosta, Lima
Post Producers: Jaime Oyakawa , Jaime Alvarez-Sobreviela
Audio: Vinylo Sound, Lima
Music: Jean Pierre Magnet, Ricardo Núñez
Voice-over: Ricardo Maldonado
Planner: Eduardo Grisolle
Account Supervisor: Carla Wilson
Account Executive: Gabriela Misari


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